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The traditional website was rated as significantly more credible and influential than the Health 2.0 website. Treatment decisions appeared to be based on the extent to which online information appears credible. In conclusion, health-related content was perceived by users as more credible when endorsed by experts than by other users, and perceived message credibility appears to be a powerful determinant of behavioural intentions within the e-health setting.

Treatment choices for depression: Young people’s response to a traditional e-health versus a Health 2.0 website