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Recent scholarship finds that the use of explicit racial appeals can be an effective mobilization strategy in some situations. Consequently, U.S. politics has witnessed the resurgence of such appeals. Yet, the effects of racial appeals are not ensconced in electoral contexts, but may have potential downstream effects on interest representation and the ability for politicians to build broader coalitions This study uses a survey experiment to test the effect of exposure to racist comments used by a 2018 U.S. Senate candidate on perceived interest representation among Black and White respondents. The results show that Black and liberal White respondents who are exposed to these comments feel that the candidate is less able to represent their interests. Thus, we find that the use of explicit racial appeals potentially alienates a substantial proportion of people which could potentially lead to greater dissatisfaction with government.

After the ballot box: How explicit racist appeals damage constituents views of their representation in government