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Bible translation presents local-language communities not only with “offers of information” but opportunities to promote the target language through adoption of advances in the fields of translation studies, exegesis, and biblical studies. Drawing on skopos theory, this paper encourages communities to include within their translation brief the explicit goal of taking advantage of such opportunities to the end that translators are freed up to transcend the exegetical and translational choices imposed by a language of wider communication. In so doing, the local language will add additional functions as well as intrinsic and extrinsic value to the target text. Finally, potential objections to such an approach are forestalled by addressing sociolinguistic factors with which translating communities will have to come to terms.

Offers of Opportunity: Function-Added Bible Translation and Language Promotion