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Entrepreneurship is an important part of any economy today regardless of its level of development. However, not in all contexts do entrepreneurs operate in the same way, nor are they motivated by the same factors. This research seeks to identify possible coincidence factors and differences between entrepreneurs that operate in different contexts from the point of view of their historical evolution, the duration of these and the economic and social model applied in the countries. Specifically, a comparative study is carried out between entrepreneurs from the republics of Ecuador and Cuba considering various variables such as: personality characteristics (attitude to failure, risk, perseverance and innovation), use of the available time fund for work in entrepreneurship; Impact of the environment in relation to: government regulations, taxes, level of competition and availability of suppliers, as well as the structure of personal expenses projected in the short and long term that entrepreneurs assume as a stimulus for their actions. For the development of the study, a description of the behavior of the variables was initially made and later, by hypothesis testing, to verify differences and similarities between both populations. The study allowed us to identify common and divergent aspects between both populations analyzed. Similarly, it showed how differences in the administrative and financial environment in which entrepreneurs operate generate changes in their priorities and projections.

Influence of the socio-economic environment on the entrepreneurs behavior. Cases of cuba and ecuador