In Pursuit of Growth
Author(s) -
Ian Turner
Publication year - 2005
Publication title -
henley manager update
Language(s) - English
Resource type - Journals
ISSN - 1745-7866
DOI - 10.1177/174578660501600405
Subject(s) - focus (optics) , business , industrial organization , term (time) , marketing , optics , quantum mechanics , physics
Sustaining growth is critical to the long term success of a business. But how can a business sustain growth in increasingly commoditised and competitive markets? Should it follow the route of acquisitions, innovation or customer focus? Or should it look to new and emerging markets? Ian Turner reviews the latest research in strategy to answer these questions.
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