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In the multi-agent system of personalized product supply chain, negotiation can effectively solve conflict and realize cooperation. In this article, personalized index is defined and the calculation method of personalized index is presented. Then, the multi-agent negotiation model is constructed based on personalized index and the negotiation procedure is discussed. Finally, the validity of the model is demonstrated by an example. That will be provided theoretical and operational methods for personalized product supply chain management, is helpful to coordinate and control personalized product supply chain, and realize the efficient, flexible, and quick operation of personalized product supply chain.

Multi-agent single-objective negotiation mechanism of personalized product supply chain based on personalized index