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Previous research indicates that drinking large quantities of alcohol could function as a short-term mating strategy for young adults in mating situations. However, no study investigated whether this is actually the case. Therefore, in this paper, the link between short-term mating motivations and drinking high amounts of alcohol is tested. First, a survey study (N = 345) confirmed that young adults who engage in binge drinking are more short-term oriented in their mating strategy than young adults who never engage in binge drinking. Also, the more short-term oriented young adults were in their mating strategy, the more often binge drinking behavior was conducted. In addition, an experimental study (N = 229) empirically verified that short-term mating motivations increase young adults’ drinking behavior, more so than long-term mating motivations. Results of the experiment clearly showed that young men and young women are triggered to drink more alcoholic beverages in a short-term mating situation, compared to a long-term mating situation. Furthermore, the mating situation also affected young adults’ perception of drinking behavior. Young adults in a short-term mating context perceived a higher amount of alcoholic beverages as heavy drinking compared to peers in a long-term mating context. These findings confirm that a high alcohol consumption functions as a short-term mating strategy for both young men and young women. Insights gained from this paper might be of interest to institutions aimed at targeting youth alcohol (ab)use

Drinking High Amounts of Alcohol as a Short-Term Mating Strategy: The Impact of Short-Term Mating Motivations on Young Adults’ Drinking Behavior