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This paper examines predictions from evolutionary and socio-structural perspectives on sex differences in mate selection criteria on a sample of 127 respondents from Serbia. The respondents, mainly college students, were asked to assess the degree of un/desirability of sixty behavioural and personality traits in a potential mate, on the 7-point Likert type scale. The sexes strongly agree in general ranking of the traits' desirability. The obtained statistically significant differences tend to favour the evolutionary interpretation. The largest differences are in the perceived desirability of thinness, strength, fearfulness, self-pity, fragility, aggressiveness, and beauty. Males perceived all these traits as more desirable (or less undesirable) than females, except that females valued strength more positively. Male respondents are less troubled by negative character traits of a potential partner, while females are less concerned with a partner's physical appearance. The higher status of women correlated positively with their concern with a mate's potential socio-economic status, contrary to the prediction of the socio-structural model

Mate Selection Criteria: A Trait Desirability Assessment Study of Sex Differences in Serbia