The New ‘Creative’Brick Lane

This article is a narrative study of local multicultural encounters taking placealong Brick Lane in East London, UK. Although the area has been primarily researchedfor its Bangladeshi community, this article focuses on the‘creative’ professionals who work and/or reside within thevicinity. It is a narrative investigation into their attitudes towards difference,ethnicity and the ethnic self. A multiplicity of local multicultural tales comes tothe fore. In short, the multicultural realities of the area become narrated in manydifferent ways, which clearly manifest a narrative complexity, unfolding within thenew ‘creative’ Brick Lane. These different local multiculturalnarratives could also be indicative of the ways that multicultural meaning iscreated within London at large