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Journalists frequently turn to Twitter for quotes from elite and non-elite sources to include within their online news articles. While recent research has found that including posts from ordinary people can influence news consumers’ issue perceptions, there is limited research on the impact of including politicians’ posts. We conduct two similar survey experiments, with Republican and Democrat respondents, to test the relative impact of including Donald Trump’s tweets in a news article either in embedded format, quoted in plain text, or quoted in paraphrased format. Among Republicans, embedded tweets were unique in eliciting positive emotions which mediated higher ratings of Donald Trump’s warmth and competence. Among Democrats, no significant differences were elicited by tweet format on perceptions of Trump. However, Democrats rated articles containing verbatim Trump tweets as significantly lower in journalistic quality. Results are discussed in relevance to journalist–politician power relations and perceptions of journalistic quality.

Embedding, quoting, or paraphrasing? Investigating the effects of political leaders’ tweets in online news articles: The case of Donald Trump