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Drawing upon findings from an ethnographic study of lap-dancing club customers, and those generated from desk-based research which examined lap-dancing club websites and promotional materials, this article will argue that the lap-dancing club is a heteronormative space, in which male customers practice normative masculinity. In exploring normative masculinity, this article will draw upon the work of Connell (1995) , to demonstrate how different normative masculine practices are evident in the different attendance patterns of lap-dancing club customers. Overall, the findings discussed in this article make two important assertions, in support of Connell’s work. First, that masculinity is fluid, and context dependent; men can enact different versions of masculinity in different social spaces and situations. Second, normative masculine practices are pervasive, and encouraged, aided through heteronormative spaces such as lap-dancing clubs.

‘I’m just with the guys and we’re having a laugh’: Exploring normative masculinity in a lap-dancing club setting, as a heteronormative space