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This article construes the reader-contributed female sex confessions of a Taiwanese tabloid newspaper as contingent cultural instruments, looking into how these confessions are implicated in the formulation of sex-positive feminism. The confessional discourse is interpreted as autobiographical acts with dialogic overtones. The article argues that the highly commercial and communal form of the tabloid confessions fortuitously facilitates positive discourse of female sexuality in a society in transition. It is demonstrated that part of the pro-sex feminism promoted by cultural elites, especially post-feminist discourse of entitlement, is echoed in the confessions. However, dealing with life situations of ordinary people, the community-based tabloid feminism differs from the model discourses in its pragmatism. Although female sexual desires are fully justified, they are balanced in consideration of other necessities, such as security, stability, or romantic love.

Tabloid female sex confessions and everyday pro-sex feminism: The case of the Apple Daily Taiwan