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"Tobacco industry strategies: marketing cigarettes to young people" describres how tobacco manufacturers through their internal documents and litigation have been forced to admit or found to deliberately target young people in their marketing strategies to recruit new smokers, despite having denied it publicly for years. Given that most smokers start and get hooked on tobacco in their ealy years and that the link between advertising, promotion and tobacco initiation is well documented, countries should adopt a complete ban on advertising and promotion. The FCTC is the best avenue for a global ban.

Stratégies de l'industrie du tabac : marketing des cigarettes auprès des jeunes