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Rumour has been part of collective human life for centuries. Communities deal with anxiety and make sense of the unknowable by mixing apprehensions with what is already known to them. With modernity, and in line with studies on a range of social phenomena, there have been efforts to develop a science on rumour. Most of these studies deal with rumour at the propositional level, such that the rumouring or rumour-rebutting subject invariably belongs to one of the two sides of the ‘true–false’ divide. Similar categories are followed in the study of rumour in social media, where the nodes in a rumour chain are, however, less hierarchical, and where images are increasingly used for persuasion. This paper, following a value-oriented approach, argues that the science on rumour has objectivized the problem, and has suggested instrumental solutions like enhancing the digital literacy of social media users. Whereas a value position should ideally attempt to efface the dilemma of the rumouring/rumour-rebutting subject, and locate rumours within the larger socio-political and historical context of a society.

Effacing the Dilemma of the Rumouring Subject: A Value-oriented Approach towards Studying Misinformation on Social Media