English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper applies the notions of impoliteness and shameless normalisation to potentially impolite behaviours produced by Donald Trump and Silvio Berlusconi in official press conferences. Press conferences, as an activity type, involve relatively clear expectations and norms, so that impolite behaviours theoretically constitute particularly salient violations. We present two case studies involving racist and misogynist insults on the part of Berlusconi and Trump, respectively, analysed in their co-textual, interactional, socio-political as well as historical contexts. We describe the kinds of impoliteness that each politician employs, without any apology, and argue that they involve violations of the traditional moral order that are part of a far-right populist agenda of shameless normalisation. In each case, we examine comments posted in response to YouTube videos of each incident and provide evidence of polarised responses, but with substantial proportions expressing positive evaluations. We observe that impoliteness affords the possibility of presenting authentic and hyper-masculine identities and finish by reflecting on the implications of our findings for the local and global political and cultural landscape.

Shameless normalisation of impoliteness: Berlusconi’s and Trump’s press conferences