Open AccessThe Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry
Author(s) -
Matthew Sarkees,
M. Paula Fitzgerald,
Cait Lamberton
Publication year - 2020
Publication title -
journal of public policy and marketing
Language(s) - English
Resource type - Journals
eISSN - 1547-7207
pISSN - 0743-9156
DOI - 10.1177/0743915620930693
Subject(s) - pharmaceutical industry , marketing , government (linguistics) , business , pandemic , supply chain , liberian dollar , marketing authorization , pharmaceutical marketing , flexibility (engineering) , public relations , public policy , pharmaceutical policy , covid-19 , health care , economics , health policy , economic growth , finance , political science , medicine , pathology , pharmacology , disease , infectious disease (medical specialty) , philosophy , linguistics , biology , management , bioinformatics
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