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Taken-for-granted rules are difficult to change. The Australian construction industry is one example, where despite considerable attempts at regulating gender equality by government and others, the industry remains steadfastly male dominated. This article investigates the drivers (i.e. why) and processes (i.e. how) of change with regard to gender equality in the workplace. Using institutional entrepreneurship, we provide insight into the change towards gender equality in the Australian construction industry. We collect data from two Australian construction companies and, drawing on interviews conducted with business leaders, look at how new meanings around gender equality and diversity are negotiated. We find that while gender equality is an important point of focus for both companies, discrepancies remain between perceptions and reality as well as people’s level of readiness. We conclude with implications for theory and future research.

Institutional entrepreneurs driving change: The case of gender equality in the Australian construction industry