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In many languages, masculine language forms are not only used to designate the male gender but also to operate in a generic fashion. This dual function has been found to lead to male biased representations when people encounter the generic masculine. In German, the now predominant substitute is the gender star form (e.g., Athlet*innen). In two experiments, we examined gender representations elicited when reading the gender star form (vs. generic masculine vs. pair forms). We found that, following the generic masculine, continuations about men (vs. women) were more frequently and more quickly judged to be compatible, replicating the male bias, even though participants were informed about the generic intention. Following the gender star form, a female bias in judgments (both Studies) and speed (only Study 2) occurred, which was somewhat smaller. Representations were most balanced when both male and female forms were mentioned.

Gender Representations Elicited by the Gender Star Form