English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper reviews briefly new product idea generating techniques, and suggests another one, the backward ideation technique, that starts from existing successful or unsuccessful brands, and works its way backward, in looking for synergistic ideas andgaps that can offer new market opportunity for new brands and products.    This technique is illustrated using two consumer products, toothpaste and footwear, the first with a smaller set of competing brands, the second with a multitude of types and varieties. In both cases it is found that the backward ideation technique affords a comprehensive coverage of the attribute space of each product, and provides a shortcut for arriving at new product designs and brands via new synergistic gaps unearthed in the process of backward ideation.

Backward ideation technique for generating new product ideas