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American popular culture was established to appease a white audience and continues to operate in such a manner. This pervasive white gaze in the entertainment industry manifests in anti-Black depictions and ideologies. Black celebrities have resisted this distinct form of racial oppression by overtly affirming their Black identity in entertainment spaces. To further explore this phenomenon, the present article examines: How do Black celebrities employ unapologetic Blackness as an embodied resistance tactic to challenge racial inequality in pop cultural spaces? We analyze five cases of contemporary celebrity activism across various pop cultural platforms (YouTube, film, sport, music, and television) and find that just as race is socially constructed, varying across social locations, resistance to racial oppression also varies depending on the site in which it occurs. We further argue that Black celebrities’ embodied resistance converts pop cultural spaces into social movement scenes, thus transforming moments of entertainment into opportunities for political mobilization.

Unapologetic Blackness in Action: Embodied Resistance and Social Movement Scenes in Black Celebrity Activism