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This is the third editorial commentary in a three-part series that addresses introductions, implications, and interestingness. The first, focusing on the introduction design, is about what the beginning of a paper should look like. The second, focusing on practice implications, is about what the end of a paper should look like. The third discusses how to develop and fit attention-grabbing ideas into the academic conversation in the literature. We hope this editorial series provides inspiration and ideas about publishing papers that people want to engage with.

Compelling Questions in Research: Seeing What Everybody Has Seen and Thinking What Nobody Has Thought