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Influenced by Nikolas Rose’s concept of ethopolitics, this paper explores attitudes to home and tenure amongst low-cost homeowners in Scotland. In doing so, it seeks to highlight the contested nature of contemporary governing practices and the way in which ‘governable subjects’ can challenge, reinterpret and resist dominant policy discourses, which promote homeownership as the preferred tenure of choice, whilst simultaneously pathologising and problematising social housing.

Challenging the Norm? The ‘Ethopolitics’ of Low-cost Homeownership in Scotland