Open AccessA Commentary on Effective Responses to Tourism Disasters
Author(s) -
Stanley C. Plog
Publication year - 2006
Publication title -
cornell hotel and restaurant administration quarterly
Language(s) - English
Resource type - Journals
eISSN - 1552-3853
pISSN - 0010-8804
DOI - 10.1177/0010880406294547
Subject(s) - publicity , tourism , assertiveness , advertising , business , marketing , public relations , political science , psychology , social psychology , law
Hong Kong’s response to the severe acute respiratory syndrome (SARS) epidemic contrasts to the response of Thai hoteliers and officials to the deadly December 2004 tsunami. Whereas Hong Kong took assertive actions to offset the negative effects of the SARS publicity, efforts in Thailand have been minimal, at best. As explained in this commentary, Hong Kong targeted long-haul travelers, rather than regional markets, and conducted research studies to determine how to win back those travelers’ business. Thai officials, by contrast, have offered promotions that lack a research basis.
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