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Applying theories from sociology and social psychology concerned with the intersection of culture and cognition to in-depth interviews, this paper empirically explores the Norwegian majority population’s perceptions of cultural diversities using a dual-process (DP) methodological and analytic approach. Globalization has produced a mix of new anxieties, opportunities, and curiosities, leaving most people juggling conflicting objectives of self-preservation and self-realization, and making cognitive self-regulation and behavioural flexibility valorized skills of contemporary life. Instead of identifying xenophobic and cosmopolitan attitudes at opposite ends of a spectrum, the current paper argues in line with current research and theory in studies of DP cognition that they commonly co-exist, albeit in separate automatic and discursive cognitive systems, within the same individual. As a result, people’s perceptions of cultural and ethnic diversities tend to be ambivalent and contextually malleable – for example, in cases where their deep dispositions appear incompatible with their own self-concept or dominant cultural expectations. Most centrally, the current research proposes concrete strategies to elicit responses from both cognitive systems in the context of interpretive interviews. Secondly, the paper proposes clues that help to identify from which cognitive system interviewees’ conflicting cosmopolitan and xenophobic attitudes originate, thereby enabling researchers to further delineate the specific characteristics of these attitudes, including the mode of cultural learning through which they form, their flexibility or robustness to change, their role in behaviour motivation, and the extent to which they are conscious and controllable.

Ambivalent perceptions of the Other: Towards a dual-process sociology of intercultural relations