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The science of extreme event attribution (EEA)—which connects specific extreme weather events with anthropogenic climate change—could prove useful for engaging the public about climate change. However, there is limited empirical research examining EEA as a climate change communication tool. To help fill this gap, we conducted focus groups with members of the U.K. public to explore benefits and challenges of utilizing EEA results in climate change advocacy messages. Testing a range of verbal and visual approaches for communicating EEA, we found that EEA shows significant promise for climate change communication because of its ability to connect novel, attention-grabbing, and event-specific scientific information to personal experiences and observations of extreme events. Communication challenges include adequately capturing nuances around extreme weather risks, vulnerability, adaptation, and disaster risk reduction; expressing scientific uncertainty without undermining accessibility of key findings; and difficulties interpreting mathematical aspects of EEA results. On the basis of our findings, we provide recommendations to help address these challenges when communicating EEA results beyond the climate science community. We conclude that EEA can help catalyze important dialogues about the links between extreme weather and human-driven climate change.

“What’s Up with the Weather?” Public Engagement with Extreme Event Attribution in the United Kingdom