Open AccessInfluence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference
Author(s) -
Chao-Ming Yang
Publication year - 2015
Publication title -
psychology and behavioral sciences
Language(s) - English
Resource type - Journals
eISSN - 2328-7845
pISSN - 2328-7837
DOI - 10.11648/j.pbs.20150402.17
Subject(s) - metaphor , advertising , psychology , framing (construction) , product type , preference , product category , product (mathematics) , social psychology , computer science , business , mathematics , linguistics , engineering , economics , microeconomics , geometry , philosophy , programming language , structural engineering
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