Open AccessBrand Image on Intention of Banking Services Using: The Case of Vietnam Banks
Author(s) -
Do Hoai Linh
Publication year - 2017
Publication title -
international journal of sustainability management and information technologies
Language(s) - English
Resource type - Journals
eISSN - 2575-5110
pISSN - 2575-5102
DOI - 10.11648/j.ijsmit.20170306.12
Subject(s) - reputation , business , brand image , marketing , retail banking , advertising , brand management , banking industry , finance , political science , law
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