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In globalization culture is capitalized and invested as a commodity. But the commodified culture not only makes money for an exporter but also disseminates its cultural values with another culture. Both the success of the film Wolf Warrior (II) at home and its failure to be a hit abroad lend weight to the argument. The pros and cons about it evidence the on-going status quo of cultural exchange in One Way One Belt (“The Belt and Road Initiative”) the Chinese global project. Therefore this research makes endeavors to prove the power that story telling particularly the narrative trinity: event, plot and story make money on the one hand and on the other works as site of pedagogy where people learn and experience. This way people find the power as such congenial and innocuous. Thereupon the film director Jing Wu chooses the events as can be seen in the film and “strings” them in such a way that the Chinese viewers are mad about it whereas the viewers abroad especially those in the West sort of turn it down. The striking contrast in box office suggests the fact that cinematic experience is a process of negotiation between director and film goer, which Director Wu has to take into good consideration if he expects to make a hit with his film next time abroad.

On the Exportation of Soft Power in Globalization with the Exemplification of the Film &lt;i&gt;Wolf warrior&lt;/i&gt; (II)

On the Exportation of Soft Power in Globalization with the Exemplification of the Film <i>Wolf warrior</i> (II)