Open AccessAn Mediated Effect Analysis of Purchasing Intention Under Social Media——from the Chinese Motion Industry
Author(s) -
Yü Liu
Publication year - 2018
Publication title -
international journal of economics finance and management sciences
Language(s) - English
Resource type - Journals
eISSN - 2326-9561
pISSN - 2326-9553
DOI - 10.11648/j.ijefm.20180603.18
Subject(s) - purchasing , advertising , social media , business , marketing , word of mouth , affect (linguistics) , social media marketing , consumption (sociology) , the internet , product (mathematics) , psychology , digital marketing , sociology , political science , computer science , mathematics , geometry , social science , world wide web , communication , law
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