Open AccessPredictive Modeling of the Brand Equity: Analysis Based on Multiple Logistic Regression and Backward Stepwise Model Selection Methods
Author(s) -
Gehan Shanmuganathan Dhameeth
Publication year - 2019
Publication title -
international journal of data science and analysis
Language(s) - English
Resource type - Journals
eISSN - 2575-1891
pISSN - 2575-1883
DOI - 10.11648/j.ijdsa.20190504.13
Subject(s) - brand equity , logistic regression , regression analysis , stepwise regression , judgement , marketing , variables , brand awareness , psychology , advertising , econometrics , business , economics , statistics , mathematics , political science , law
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