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As a result of the economic globalization, as meanwhile, the development of Chinese economy and the improvement of people’s living standards, skincare products have become necessity. A large amount of skincare products from all over the world poured into our market, which is the communicative tool among different languages as well as the key to the market, instructions of skin-care products has become more crucial, thus much attention is also attached to their translations. A powerful brand identity of a cosmetic product is critical, because it can determine whether the product can survive the competition or be knocked out. Foreign skincare merchants have cudgeled their brains for earning money here. Obviously, translation of the brands should be a priority. The study attempts to explore the translation strategies of European and American cosmetic brands through case study, which aims to help cosmetic products achieve successful marketing in Chinese market. As meanwhile, the translation strategies also be discussed the cosmetic products’ special efficacy and conclude principles of translating European and American cosmetic brands to realize successful marketing in China.

"What Makes You Beautiful"--Analysis of Translation Strategies on Cosmetic Brands from Perspective of Marketing