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In the visual history of the Marshall Plan, the image of a Dutchman climbing the U.S. Dollar sign to a more prosperous future is wellknown and holds a prominent place in the history of the Marshall Plan to the Netherlands. The iconic image (see figure 1) appeared on the cover of a small booklet, Het Marshall-Plan en U (The Marshall Plan and You) which had been designed and illustrated by Dutch artist Jo Spier, a wellknown and highly popular illustrator in the Netherlands in the period before WWII, and regarded by many as one of the best, if not the best, illustrator of his time (Van der Heyden 13). Published in November 1949, the booklet saw a second edition in March 1950, a third one in May of the same year, and reached an estimated 2,5 million Dutch people (onefourth of the Dutch population at that time).1 Also, after its successful appearance in the Netherlands, the booklet was translated into English2 and was used in the United States to a very similar purpose: while the Dutch were being educated about the benefits of accepting American aid and the necessity for European cooperation, the American people, many of whom were opposed to the project, likewise needed to be educated on the goals and practices of the Marshall Plan and persuaded

Educating the Nation: Jo Spier, Dutch National Identity, and the Marshall Plan in the Netherlands