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One of the most important trends in the communication history of Western Europe is the often neglected rise of communal theatrical cultures after 1450. That is to say, the advent of the printing press, the surge in manuscript production, and the technological innovations of visual culture were chronologically tied to the flourishing of theatrical cultures. In fact, evidence from all over urban Europe indicates that print and manuscript culture as well as visual and theatrical culture became increasingly interdependent and integrated on the level of content and form, skills and techniques, and the creative communities that patronized, sustained, developed, appropriated and used them. At the intersection of these modes and communities were regional cultures of performative literature (dramatized and poetical eloquence typical of early modern urban life).1 The growth of theatrical culture at the intersection of other innovative media cultures suggests that even the combination of the printing press and manuscript culture could not meet the thirst for the kind of learning derived from texts. This theatrical world is the context which any study of the spoken and written word, of language strictly speaking, must take into consideration. The early modern world of Christian Europe was a world in which the spoken word (and its arts, which are rhetoric and music) functioned as the model for communication in general. This essay will explore the role of language in one of the regions

3 The Multilingualism of Dutch Rhetoricians: Jan van den Dale’s Uure van den doot (Brussels, c. 1516) and the Use of Language