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The digital media have spawned new cultures of self-revelation and hence new conflicts. The downside of self-presentation, comparison, and point-scoring is identifiable in the emergence of shame conflicts that are progressively taking on new meanings. This article examines (a) the significance and transformation of shame in the context of digitization and (b) the psychosocial consequences of shifts in the boundaries between public and private manifesting themselves in the contemporary digital world. In particular, it examines changing functions, ambivalences, and affective pitfalls of self-presentation in the socialization processes of adolescence. The article is based on empirical studies.

“Lots of People Pretend…” Shame Conflicts in an Age of Digital Self-presentation and Point-scoring