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In the context of rising living standards, having a competitive personality is the key to success in the global competitive struggle. Contemporary multifactor models of evaluating a country's global competitiveness include an evaluation of the labor force along with economic indicators.The significance of human resources for an evaluation of competitiveness is pinpointed by the fact that some companies (Skandia, Dow Chemical, Canadian Imperial Bank of Commerce) are seeking to provide their shareholders and employees with detailed descriptions of "intellectual capital."Thus, in the contemporary economic environment that has taken shape worldwide, the level of personal competitiveness determines the evolution of firms, entities, and the state.For the first time on the national level, the importance of boosting the competitiveness of Russia was voiced in an address ("Russia at the Boundary of Epochs") by B. N. Yeltsin, the first president of the Russian Federation; the address was delivered at a joint session of the Russian Federation Federal Assembly on March 30, 1999. Boosting the competitiveness of Russia should become the keynote for our entry into the 21st century. In an economy everything is interdependent. If the competitiveness of the country is low, then capital inflow is lacking, as are progress, efficient production, and many other economic benefits. One of the causes for this state of affairs is that nobody has ever tackled competitiveness problems in Russia in a systematic and professional manner (Fatkhutdinov, 2004).As mentioned by Andreev (2004), Bogoyavlenskaya (2002), Mitina (2003), Emelyanova (2008), Fatkhutdinov (2004), and others, becoming a competitive power requires that our specialists in science and in our leading manufacturing industries drastically boost their competitiveness. Therefore, regulations have now been developed and adopted for implementing the idea of increasing national competitiveness. The Council on National Competitiveness has been established; an independent, nonprofit organization for cooperation, the Council carries out activities aimed at boosting the global competitiveness of the country.Creating competitive specialists has become a priority for the system of education, a project embodied in the policy documents in this sphere. For instance, training a qualified employee at an appropriate level and with an appropriate profile to be competitive in the labor market is presently a priority educational standard for the new generation.The concept of competitiveness has been most thoroughly developed within modern economics and management and appears to be the key notion in the consideration of problems of organizational change. In accordance with modern views, competitiveness is the process used by an economic entity to manage competitive advantages - that is, the procedures that ensure dominance over rivals (Fatkhutdinov, 2004).No wonder that the problem of competition and competitiveness and their role in social and human development gained the attention of thinkers quite a long time ago. We encounter one of the first references akin to the contemporary understanding of employee competitiveness in the myths and descriptions of ancient Greek thinkers - for instance in the myth of Hermes, the god of profit and enrichment: "to do a few things at once, get through here and there, assume a multitude of duties and perform them flawlessly" (Zaitsev, 2010, p. 55), and in Politics by Aristotle, specifically in the tale of Thales of Miletus (Aristotle, trans. 1984, p. 397):He was reproached for his poverty, which was supposed to show that philosophy was of no use. According to the story, he knew by his skill in the stars while it was yet winter that there would be a great harvest of olives in the coming year; so, having a little money, he gave deposits for the use of all the olive-presses in Chios and Miletus, which he hired at a low price because no one bid against him. …

Discovering the Nature of Competitive Personality