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Machado, F.M.S. Estrategias de Concorrencia da Industria Alimenticia e seus Desdobramentos na Dimensao Nutricional [Competition Strategies of Food Industry and its Deployments in the Nutritional Dimension]. Sao Paulo (BR); 2003 [Tese de Doutorado FCF-FEA-FSP/USP]. Objective. The objective of the dissertation is to analyze the relation between modifications in dietary patterns of the population living in the city of Sao Paulo Brazil (food demand) and pattern and intensity of the competition inside Brazilian food industrial sector (food supply). Methodology. Data from Families Budget Inquiry (POFs) of Foundation Institute of Economic Research from University of Sao Paulo (FIPE-USP) are the analytical base of food demand evolution in Sao Paulo. The causal nexus between food demand and supply is established through the study of dynamic behavior of variables as competition among food firms, number of food products available, evolution of food prices and population income. The focus on dairy products' sector was performed because of its nutritional significance as food source of calcium. Results. Data analysis demonstrates occurrence of important changes in dietary patterns in Sao Paulo, emphasising the increase in high protein foods availability. The dynamics of food industrial sector competitive environment and the dairy prices evolution indicate the adoption of non-price competition strategies, such as product differentiation, which influenced positively dairy demand. Conclusion. Nutritional adequacy of the population's diet is a direct function of food demand composition, a variable highly correlated to economic factors, highlighting the role of firms strategic behavior in determining the food supply structure. Results show the extension of food firms strategies influence on consumers' buying patterns and, therefore, on population's dietary habits.

Estratégias de concorrência da indústria alimentícia e seus desdobramentos na dimensão nutricional