English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This work aims at showing argumentative-persuasive techniques observed in texts of the printed versions of EXAME, Época NEGÓCIOS and ISTOÉ Dinheiro, magazines from the corporate business discursive sphere. In special, we are interested in the thought of Aristotle: it is through discourse that we persuade, when we show the truth or what appears to be the truth. The Aristotelian triad éthos, páthos, lógos, which in modern times is represented by the relation of the instances of the orator (enunciator), the audience (enunciatee-reader), and the discourse is examined at length. Argumentation, an indispensable tool of Rhetoric, can be found in different levels in all texts/discourses. The argumentative process is not grounded in the “void”: there is always a purpose and involvement of more than one individual. The argumentation process intends to reach a consensus about some divergent points of view; to confirm and strengthen beliefs and values deeply rooted in an individual or a group; to hold, in short, the audience ́s adherence through a discourse considered effective: convincing or persuading other people. The findings of recurrent argumentative-persuasive productions in the texts of magazines result in an apprehension by the orator/enunciator of certain audience/enunciatee-reader ́s image: the páthos, recognized as the image of disposition, the inclination of the instance reception, materialized in the subject of discourse of the social sphere of corporate business. With the New Rhetoric concepts, the prestige of a particular audience takes deep roots in the argumentative-persuasive process. When considering the discursive productions directed to a specific audience, this work engages the study of the passions that modalize social subjects belonging to this restricted meaning sphere of meaning: corporate business.

Revistas impressas do mundo dos negócios: retórica e semiótica em entrelaçamentos discursivos