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This work is part of the debate on the challenges in ensuring inclusive housing for low-income population in central areas with real estate valuation and gentrification processes. This discussion is based on the analysis of the ZEIS 3 in Sao Paulo which, after ten years of it’s implementation on the Master Plan 2002, had not achieved their objectives despite the instrument’s potential, whether as a result of low production and inadequate use of ZEIS 3 by public administrations or due to legislation limitations. The Master Plan review held in 2014 brought important advances to the regulations on ZEIS 3, prioritizing lower income groups and directing public funds to acquire land for the production of HIS. However, there are still many challenges to be overcome related to the forms of access to housing and residence by the poor, and social control by the actors involved, issues that are central to production in ZEIS 3. Those points are identified in the analysis of the ZEIS 3 C 016 (Sé), inserted on the Nova Luz Project perimeter – study case of this work. Federal, state and local governments have used as political majority, if not exclusive, housing production via funding of private property. Meanwhile, the Social Rental Program has great potential to serve the most vulnerable population and prevent that public subsidies are transferred to the market and consecutively for higher income levels, nevertheless remains without investment. And the ineffectiveness of housing production to ensure not just access, but the permanence of the poor in well located areas, remains unchanged

Entre a permanência e o deslocamento. ZEIS 3 como instrumento para a manutenção da população de baixa renda em áreas centrais. O caso da ZEIS 3 C 016 (Sé) inserida no perímetro do Projeto Nova Luz