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Prediction Market (PM) is a tool which uses the market price mechanism to aggregate information scattered in a large group of people, aiming at generating predictions about matters of interest. It is a low cost method, able to generate forecasts continuously and it does not require random samples. There are several applications for these markets and one of the main ones is the prognosis of election outcomes. This study analyzed empirical evidences on the effectiveness of Prediction Markets in Brazil, regarding forecasts about the outcomes of the general elections in the year of 2014, about economic indicators and about the results of the Brazilian Championship soccer games. The research had two main purposes: i) to develop and evaluate the performance of PMs in the Brazilian context, comparing their predictions to the alternative methods; ii) to explain what motivates people ́s participation in PMs, especially when there is little or no interaction among participants and when the trades are made with a virtual currency (play-money). The study was made feasible by means of the creation of a prediction exchange named Bolsa de Previsões (BPrev), an online marketplace which operated for 61 days, from September to November, 2014, being open to the participation of any Brazilian Internet user. The 147 participants enrolled in BPrev made a total of 1,612 trades, with 760 on the election markets, 270 on economy and 582 on soccer. Two online surveys were also used to collect demographic data and users ́ perceptions. The first one was applied to potential participants before BPrev launching (302 valid answers) and the second was applied only to the registered users after two-month experience in tool using (71 valid answers). Regarding the first purpose, the results suggest Prediction Markets to be feasible in the Brazilian context. On the election markets, the mean absolute error of PM predictions on the eve of the elections was of 3.33 percentage points whereas the one of the polls was of 3.31. Considering the whole period in which BPrev was running, the performance of both methods was also similar (PM mean absolute error of 4.20 percentage points and poll ́s 4.09). Contract prices were also found as not being a simple reflection of poll results, indicating that the market is capable to aggregate information from different sources. There is scope for the use of PMs in Brazilian elections, mainly as a complement of the most traditional forecasting methodologies. Nevertheless, some tool limitations and legal restrictions may hinder their adoption. On markets about economic indicators, the errors were slightly higher than those obtained by alternative methods. Therefore, a PM open to general public, as in the case of BPrev, showed as being more suitable to electoral predictions than to economic ones. Yet, on soccer markets, PM predictions were better than the criterion of chance although there had not been significant difference in relation to other forecasting method based on the statistical analysis of historical data. As far as the second purpose is concerned, the analysis of people ́s participation in PMs points out intrinsic motivations being more important in explaining their use than extrinsic motivations. In relevance descending order, the principal factors that influenced tool ́s initial adoption are: perceived enjoyment, perceived learning, perceived usefulness, interest in the theme of predictions, perceived ease of use, perceived altruism and perceived reward. Individuals with better performance in the market are more inclined to continue participating. This suggests that, over time, participants ́ average skill level tends to increase, making PM forecasts better and better. Results also indicate that the practice of creating entertainment markets to encourage participation in other subjects is ineffective. Ratifying all the conclusions, PM showed as being a prediction potential technique in a variety of research fields.

Mercado preditivo: um método de previsão baseado no conhecimento coletivo