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Distance Learning has a paramount importance within the Brazilian educational context, and it is considered one of the main tools of the Ministry of Education to promote the democratization of access to higher education in the country, for it may help disseminate learning opportunities, particularly in the inland of Brazil. According to the latest census in 2007, distance graduation has shown an increase of 80.7% in relation to 2006, compared to 5.4% of presence learning during the same period. A growing number of educational institutions are applying for distance learning accreditation. However, the above figures do not ensure the survival of these institutions because, like any other segment, education is also affected by environmental changes, and must develop new organizational competencies, in order to become more competitive. Therefore, it is essential that the educational organizations develop and improve their own competencies, in order to distinguish themselves amongst their competitors and strategically position themselves in a changing market. Learning can make all the difference when it comes to face competition. The process of learning means rethinking the strategic actions of the organization. Two private higher education institutions that faced the new challenges of providing distance education were selected. This study aimed at identifying the competencies acquired for the offer of Distance Learning, how they were realised by the stakeholders, and which of these competencies can be characterized as distinctive, able to grant competitive advantages to the institutions and a superior benefit to the students.

Competências organizacionais para a oferta da educação a distância no ensino superior: um estudo descritivo-exploratório de IES brasileiras credenciadas pelo MEC