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In this paper we present a comparative analysis of media practices and consumption of south and southeast Brazilian youth. Data are derived from a national comparative research developed between 2012 and 2015 and conducted by Rede Brasil Conectado. We intend to map youth media consumption in the current context of technological, cultural and media convergence. The results covered here are part of an online survey answered by more than nine thousand young people. When analyzing data, we used a qualitative analysis software, Nvivo, that expanded and accelerated the process. We concluded that young people’s profiles in these regions are similar, on the other hand, their media consumption – although being alike – presents important differences on forms and intensity of these consumptions, which we are going to investigate in this study.

Jovem e consumo midiático: mapeando práticas juvenis das regiões Sul e Sudeste