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In a country that lacks studies and surveys about the effect of celebrities on consumption, this article presents the main findings from an in-depth study on celebrities in Brazil, carried out by Ipsos Media CT for the Contigo! Magazine nucleus of celebrities at Abril Publisher. The study was designed to understand the setting in which celebrities circulate, influencing consumption, advertising, the economy and behavior in Brazil.

Celebridades, marcas e consumo: quais atributos dos famosos fortalecem um produto no mercado?