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Cultural Tourism in the Recôncavo Region (State of Bahia): panorama of the organizations of Cachoeira, Bahia, Brazil This article aims to analyze cultural tourism organizations in the city of Cachoeira, located in Recôncavo Baiano. Understanding the complexity involved in the development of tourism and believing that territories, their social actors and organizations must be able to conceive and promote forms of tourism that best meet their needs and development goals, it seeks to deepen knowledge about a fundamental resource for success of cultural tourism in a given destination: local organizations directed to the activity. In methodological terms, it investigates the profile, challenges, assessments and partnerships held by the organizations of Cachoeira, using the “Snowball” technique, in which, successively, an actor indicates another participant. Then, through the Social Network Analysis, it maps the dynamics of these relationships in a given period of time. Observes, through the surveys carried out, that in Brazil, even in national heritage Queiroz L. M. A. & Faria D. M. C.P. a. Pós-doutora em Estudos do Lazer pela Universidade Federal de Minas Gerais, Belo Horizonte, Minas Gerais, Brasil. Docente do Programa de Mestrado em Políticas Sociais e Território e Serviço Social na Universidade Federal do Recôncavo da Bahia, Cachoeira-BA, Brasil. E-mail: luciamaqueiroz@yahoo.com.br b. Pós-doutora em Economia pela Universidade Federal de Minas Gerais, Belo Horizonte, Minas Gerais, Brasil. Docente do curso de Turismo na Universidade Federal de Minas Gerais, Belo Horizonte, Minas Gerais, Brasil. E-mail: diomira@uol.com.br

Turismo Cultural no Recôncavo Baiano