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Travel Motivation: a problematization from the theoretical assumptions of pecheutian discourse analysis This work offers a contribution for the discourse analysis in the field of tourism. Recognizing the diverse and contradictory conditions of the academic production in this field of knowledge, we aim to question the way of a travel motivation is produced as belonging to the subject. Therefore, affiliated to the theorical-methodological dipositive of discourse analysis proposed by Michel Pêcheux, we present the subject of the unconscious as the one who dislocates, because it is of the order of desire. That said, we place the travel’s motivation in opposition to the displacement of the desiring subject. The travel motivation, which is shown as the theatre of the consciousness, is an ideological effect produced by the interpellation of the subject as tourist, whose evidences of itself and meanings are used to control, to censor, and to curtail the subject’s desire. This ideological production is related to the fulfillment of the dominant ideology within the tourism, performed as an Ideological State apparatuses, responsible for the reproduction of the production relations, that are the capitalist exploitation relations, in which the subject’s desire has no place.

Motivação de Viagem: uma problematização a partir dos pressupostos teóricos da análise do discurso pecheutiana