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The main objective of this paper is to understand the attitudes of people over 60 towards tourism as leisure through the identification of their characteristics of consumption. The work begins with the presentation of the theme relevance and then focuses on the revision of the literature on tourism. The chosen methodology was quantitative with the realization of a survey conducted in July 2005 using a non probabilistic sample of 700 people over 60 from upper social class inhabitants of Sao Paulo city.

Entendendo as atitudes da terceira idade das classes A e B de São Paulo em relação ao turismo