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A key issue regarding airline management is related to the balance of demand and supply. It is a common situation to observe flights departuring with a significant amount of empty seats, mainly due to no-show passengers and the very late canceling of reservations. In Brasil, airline passengers do not usually cancel reservations; on the contrary, they usually wait for the deadline to buy it or, if the ticket is already bought, they simply do not show-up. These practices impede the airline to sell those empty seats on time for flight departure. Therefore it becomes economically rational for the firms to protect from the losses by recurring to mechanisms such as the virtual increase in flight capacity, that is, overbooking. The present paper aims at discussing this strategy, its advantages and disadvantages, risks, economic viability, and issues regarding responsibilities and regulation.

A estratégia de overbooking e sua aplicação no mercado de transporte aéreo brasileiro