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Firstly, this article assesses the importance of textile in both Jacob and Marianne’s destiny and it examines the power of seduction of their new clothes, on themselves and on others. Once become narrators, thanks to the power of writing, they try to create a connivance with their readers and to influence them in their favor by adorning, weaving and embroiding the canvas of their existence. Therefore, this article analyses the principle rhetorical processes used by both narrators so as to seduce the reader : their assertion of the spontaneity of their writing, the creation of a bond with the reader, the appeal to emotion, self-justification, setting self-worth, romanticizing one’s past, humour and self-mockery.

De la séduction textile à la séduction textuelle dans Le Paysan parvenu et La Vie de Marianne de Marivaux