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The theoretical approach of newsmaking focused on journalistic production presents challenges that directly impact research in journalism: the difficulty to enter newsrooms, the tension in interviews with journalists, the effectiveness in reporting field work. Perhaps, for this reason, most studies focus on analyzing the product, especially considering media criticism. On the other hand, knowing the steps that precede the final product, and mapping the controversies may be quite useful for theories in this field. Thus, we defend and propose the use of ethnography, according to the actor-network theory of Latour, as a possible theoretical-methodological approach for media criticism studies.

Etnografia como abordagem teórico-metodológica em estudos de crítica de mídia