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EnglishThis paper aims at presenting a multimodal analysis of the social semiotic representation of Black people in Raca Brasil magazine. Drawing on the various semiotic elements of construction of the magazine texts, we intend to unravel which discursive practices are being brought forth as well as the dynamics of text construction and the world view that is represented there, and how Blacks are represented in the discursive game. Thus, we look to the theoretical tools of Social Semiotics and its developments in the Grammar of Visual Design (Kress & Van Leeuwen 1996, Jewitt & Oyama 2001), combined with some theoretical stances of Critical Discouse Analysis (Fairclough 2001) for the analysis of visual and verbal multimodality, respectively. Furthermore, we sought to employ studies on racial issues (Goncalves 2003, Hofbauer 2003) and on Black aesthetics (Gomes 2003, Hooks 2005) so as to support our critical reading. The corpus for this research is made up of ten multimodal texts, corresponding to the articles from the sections ‘Negro Gato’ and ‘Negra Gata’. These texts were published from July to December 2007, the year in which the magazine celebrated its eleventh anniversary. portuguesO artigo tem por objetivo apresentar uma analise multimodal da representacao sociossemiotica do negro na revista Raca Brasil. Pretende-se, a partir dos diferentes elementos semioticos de construcao dos textos da revista, perceber quais sao as praticas discursivas que estao sendo trazidas a tona, bem como a dinâmica de construcao dos textos, as visoes de mundo que estao ali representadas e a representacao do negro no jogo discursivo. Para tal, buscamos nos embasar nos pressupostos teoricos da semiotica social – em especial, nos desenvolvimentos propostos na Gramatica do Design Visual (Kress; van Leeuwen, 1996; Jewitt; Oyama, 2001), combinados a alguns pressupostos teoricos da Analise Critica do Discurso (Fairclough, 2001), para analise da modalidade visual e verbal, respectivamente. Alem disso, procuramos tambem utilizar estudos sobre as questoes raciais (Goncalves, 2003; Hofbauer, 2003) e sobre a estetica do negro (Gomes, 2003; Hooks, 2005) para nos auxiliar numa leitura critica. O corpus da presente pesquisa e constituido por dez textos multimodais que correspondem as materias da secao “Negro Gato” e “Negra Gata”. Tais textos foram publicados no periodo de julho a dezembro de 2007, ano em que a revista completou onze anos de historia.

Um estudo da representação sociossemiótica do negro na revista Raça Brasil