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Breast cancer is a malignant neoplasm, with infiltrating ductal carcinoma being the most common histological type, comprising 80% to 90% of total number of cases. It is the most common type of cancer in women, excluding non-melanoma skin, accounting for 25% of the world’s cases. In Brazil, on 2016, 57.960 new cases were estimated, representing an incidence rate of 56.2 cases/100.000 women. The incidence tends to grow progressively from the age of 50, in the range of 60 years there is a incidence 20 times greater. In many cases, mastectomy is necessary, and many women are unable to perform a mastectomy with reconstruction by SUS, which greatly affects their self-esteem. Pink October is an awareness campaign whose main objective is to alert women to the importance of prevention and early diagnosis of breast cancer. In this context, the Brazilian Society of Plastic Surgery (SBCP) and the Brazilian Association of Plastic Surgery Leagues (ABLCP) carried out a campaign of breast reconstruction in 2016 in different cities.

Importance of health education and active attitude of the academic league about breast cancer at Paulista avenue in São Paulo